The activity app that gets your child.
Roo is a screen-free activity app that learns who your child is and gives you one perfect activity to do together, in seconds.
One app, one tap, one great activity.
Roo takes your child's personality, their energy level, what you've got at home and how long you've got, and turns all of it into a tailored activity you can start straight away. No scrolling, no planning, no guessing.
Less mental load. More play.
Every feature is designed to give you back the time and headspace you spend trying to keep the kids busy.
Personality-matched activities
Roo learns whether your child is determined, fun-loving, sensitive or curious, and matches activities to who they actually are.
Travel Mode for on the go
No materials needed. Word games, story building and memory activities for the car, the train and every queue in between.
Step-by-step instructions
Clear, simple steps with built-in timers so you're never making it up as you go. Hand the phone to the kids and they can follow along too.
Streaks, badges and progress
Track every screen-free moment. Build streaks, earn badges and see your child's playtime journey come to life.
Built for the whole family
Add every child in the household. Roo handles their different personalities, ages and energy levels individually.
The four things that shape every decision.
These aren't posters on a wall. They're what we actually use to choose what goes into Roo and what stays out.
Screen-free first
Every activity gets your child off the screen and into the real world. If it needs an iPad to work, it doesn't belong in Roo.
Privacy by design
We collect the bare minimum, never sell data, and never run ads. Your child's information belongs to you, not us.
Built around the child
Activities should fit the kid in front of you, not the average kid in a textbook. Personality matters more than age.
Respect parents' time
You shouldn't need 20 minutes of prep to start a 10 minute activity. Roo gets you playing in under a minute.
You, if any of this sounds familiar.
You're tired of guessing
Decision fatigue is real and you've had enough of it.
The iPad is winning
You want something better but don't have hours to plan it.
Your kid is one of a kind
You want activities that actually fit who they are.
Ready to try Roo?
Download free on iOS. Android coming soon.