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Roo
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Screen-free activities built for you and your little ones

No more guessing. Fast setup. Matched to your child's personality, energy and what you've actually got at home.

Get the App →See how it works
Hi Mary 👋
What shall we do today?
Activity Generator
Personalised for your child
🚗
Travel Mode
Activities on the go
⚡ 15 min activity
✨ Tailored for Sophia
The Parent Problem

Stop guessing what to do with the kids.

Roo takes the mental load out of playtime. No more scrolling Pinterest at 3pm wondering how to fill the next hour.

🤯

Decision fatigue

You shouldn't need a research session to plan an afternoon. Roo gives you one great activity in seconds.

📱

Too much screen time

iPads are easy but you know it's not the move. We give them something to actually do, off the screen.

🎯

One size fits no one

Generic activity lists ignore your child. Roo learns who they are and matches activities to their personality.

How it works

From bored to busy in 30 seconds.

Three steps. No setup. Just open and play.

1
🧩

Take the personality quiz

A quick quiz reveals your child's profile, like The Determined Child or The Fun-Loving Child.

2
🎛️

Set your filters

Tell Roo the energy level, location, materials available and how long you've got.

3
✨

Get a tailored activity

Roo serves up one perfect activity with clear step-by-step instructions for you and your child.

What's inside

Everything you need for smarter playtime.

Built around the way real families actually use their time.

🎯

Personality-matched

Activities tailored to who your child actually is, not just their age.

🚗

Travel Mode

No-materials activities for the car, the train, the queue at the airport.

🔥

Streaks & badges

Progress tracking that makes screen-free play feel like a win.

📋

Step-by-step guides

Clear instructions with timers so you're not making it up as you go.

🌱

Screen-free first

Every activity is designed to get them off the iPad and into play.

👨‍👩‍👧

Whole family

Add every child in the household. Roo handles their personalities individually.

Personality profiles

Every child is different. Roo gets that.

Take the quiz and Roo builds a unique profile for each of your children.

🐅

The Determined Child

DrivenBoldCompetitive
🐰

The Fun-Loving Child

PlayfulSocialEnergetic
🐶

The Sensitive Child

ThoughtfulCaringImaginative
🦊

The Curious Child

InquisitiveCreativeFocused
Inside the app

A peek at Roo.

A quick tour through the screens you'll actually use.

Hi Mary 👋
What shall we do today?
Activity Generator
🚗
Travel Mode
Home & Activity Generator
Travel Mode
Perfect for the whole crew, let's go!
Who is this for?
SophiaOscarIzzy
Activity Type
Word
Memory
Story
See
Idea
Sing
Travel Mode
Progress
🔥 Streak📅 Cal🏅 Badges
🔥
7
day streak
Recent
🔬 Super Senses Dash
Progress Tracking
← Back14:54
STEP 1:
Set out a clear table or floor space and place all materials within reach for Sophia.
Step-by-step

Ready to try Roo?

Download free on iOS. Android coming soon.

Download on theApp StoreComing soonGet it onGoogle Play
Got questions?

Things parents ask.

The most common ones. There's more on the full FAQ page.

What ages is Roo for?+
Roo is built for kids aged 1 to 15, with activities tailored to each age range. That said, every family is different and Roo works for any age. The activity engine adapts complexity, time and materials based on your child's age and personality.
Is Roo free?+
Roo is free to download and comes with a free trial so you can try everything before you commit. After the trial, Roo runs on a subscription. You can cancel anytime.
How does the personality quiz work?+
Parents answer a short series of questions about each child's preferences and behaviours. Roo uses your answers to assign one of several personality profiles, which then drives the activity recommendations.
Is my child's data safe?+
Yes. We collect the minimum needed to personalise activities. We never share or sell data, and parental controls let you delete everything any time.
See all FAQs →
Get in touch

Press, partnerships or just saying hi.

Drop us a line and we'll get back to you.